About PAWders

Care becomes powerful
when it becomes a habit.

PAWders is building a personalized wellness ritual for dogs and cats—five purposeful formulas, one familiar foundation, and one thoughtful scoop at a time.

The idea

Not a medicine-cabinet moment. A daily connection.

Pet wellness can feel fragmented: one product for digestion, another for calm, another for movement. PAWders organizes those needs into the HEART System so care feels considered rather than complicated.

Each formula has a distinct role, while the complete system is designed around the same recognizable ritual: scoop, serve, connect.

The HEART System

Five ways to care.

HHarmonyEveryday digestive balance and gut support.
EEaseA more settled rhythm for everyday moments.
AAgilityDaily energy for movement, play, and connection.
RRadianceVisible vitality from skin to coat.
TThriveSupport for curiosity, focus, and resilience.
One shared foundation

Familiar ingredients. Purposeful layers.

Sweet potato. Pumpkin. Bovine collagen. PAWbiotic Complex.One common base creates continuity across the system, while each HEART formula adds ingredients chosen for its specific role.

PAWders is currently in pre-launch development. Final formulas, directions, packaging, and availability will be confirmed before products are offered for sale.

The company

Designed with intention.

PAWders is operated by Simple Brands Group, LLC in Newport Beach, California. We are creating a premium system for pet parents who want wellness to feel easier to understand, easier to remember, and more personal to share.

The personalized wooden spoon is a small expression of that belief: the ritual begins with their name.

Join the priority listFollow @petpawders